Bangkok Post Luxury Living: MontAzure

MontAzure, the high-end mixed-use residential development on Kamala Beach

MontAzure, the high-end mixed-use residential development on Kamala Beach, is crafting the ultimate beachfront community in Thailand and Asia, supported by the reliability and expertise of strategic partners.

MontAzure is setting new standards in luxury beachfront living, combining residential, commercial, and hospitality components to create a world-class destination on Kamala Beach. The project is a joint venture between three prominent property and hotel investment groups in Asia: the Narai Group (Thailand), ARCH Capital (Hong Kong), and Philean Capital (Singapore), part of the Pontiac Land Group. Each partner brings unique strengths to the venture, bolstering MontAzure’s stature as a premier beachfront community in Thailand and Asia.

Setthaphol Boottho, MontAzure’s executive director, said the reliability and expertise of developers are crucial factors for residential buyers in Phuket’s dynamic property market.

“The Phuket residential market is highly diverse and attracts numerous overseas developers aiming to cater to foreign buyers,” he said. “However, not all developers maintain a consistent presence.”

The reputation of a developer is pivotal in establishing trust and confidence among buyers, influencing their decisions to invest in projects such as MontAzure.

MontAzure is a joint venture between three prominent property and hotel investment groups in Asia: the Narai Group (Thailand), ARCH Capital (Hong Kong) and Philean Capital (Singapore), part of the Pontiac Land Group.

Each partner brings unique strengths to the venture, bolstering MontAzure's stature as a premier beachfront community in Thailand and Asia.

ARCH Capital, with nearly two decades of experience as a private equity fund, has successfully executed property projects in 8-9 countries.

Its impressive track record includes a large-scale high-rise mixed-use development in Macau, encompassing approximately 4,400 units, underscoring its robust financial expertise and proficiency in project execution.

Pontiac Group, renowned for its extensive portfolio of luxury hotels in Singapore, adds significant value with its deep understanding of hospitality and commercial properties. Its strategic insights further enhance the partnership.

Meanwhile, the Narai Group brings invaluable local knowledge and a strong reputation cultivated over three decades in the Thai market. Its expertise in navigating local dynamics ensures MontAzure's development aligns seamlessly with market demands and expectations.

“This collaboration forms a robust alliance,” said Mr Setthaphol. “For the foreign buyer market, having a developer with an international reputation, not just a local one, significantly boosts confidence.”

The combined expertise of the three partners in private equity, hospitality and local market dynamics not only provides a strategic advantage but also instills confidence in buyers, he added.

Poised to set new standards as a leading destination in Thailand and Asia, MontAzure spans 454 rai of hillside-to-beachfront land on Phuket’s central sunset coast at Kamala Beach.

“Kamala Beach is a captivating beach,” said Mr Setthaphol. “It doesn't have underwater cliffs, making it safer for swimming compared to some other beaches. The sand is fine and the sunsets are stunning. In Phuket, beachfront land like this is becoming increasingly rare.”

Kamala is also proving to be Phuket’s luxury market hidden gem and investors’ premium haven. With its relaxed atmosphere, stunning seascape and forested mountains, Kamala Beach is a unique proposition in a high growth area, attracting an increasing number of luxury home buyers and real estate investors.

The location is well-appointed, sitting in close proximity to a variety of quality shopping malls and outlets, premium golf courses, sports activities, international schools, hospitals, and health care centres. Kamala’s mix of quality amenities and tranquil ambiance appeals to investors seeking exclusivity in a prime location.

Mr Setthaphol said MontAzure features a carefully curated mix of residential, commercial and hospitality components. Each component is meticulously planned to align with the overarching vision of creating a world-class destination.

“We ensure that each component aligns cohesively while maintaining distinctiveness,” he said. “The development avoids competition among its various elements, ensuring that each enhances the overall appeal and exclusivity of the destination.”

The development includes Café del Mar beach club, the InterContinental Phuket Resort and the soon-to-open Mövenpick Hotel Kamala Beach Phuket, all of which are set to elevate the hospitality experience in the area.

Residential projects within MontAzure comprise two luxury condo projects – Twinpalms Residences MontAzure and MGallery Residences MontAzure, the first MGallery Residences in Thailand managed by internationally renowned AccorHotels, and the recently launched luxury villa project Botanica MontAzure.

Positioned midway along Phuket's west coast, MontAzure enjoys proximity to key attractions such as the airport, Patong Beach, open-air lifestyle mall Porto De Phuket, Michelin-starred restaurants and major shopping centers like Jungceylon and Central Festival Phuket.

This strategic location enhances convenience and accessibility, boosting the overall appeal of the development.

“Its mixed-use concept sets it apart,” he said. “Rather than being a standalone project, it integrates seamlessly into an established community that has flourished over a decade.”

This integration not only provides a sense of community but also enhances the value proposition for buyers seeking a holistic living experience, Mr Setthaphol added.

The project plans to further enrich its lifestyle offerings with the addition of a 3,000-square-metre retail space designed with a green, open concept.

This retail hub will cater to both residents and visitors, offering a diverse range of F&B options, wellness facilities and coffee shops.

Scheduled to commence construction by year-end and open next year, this retail component aims to enhance the community experience and solidify MontAzure's status as a comprehensive lifestyle destination.

“MontAzure stands at the forefront of transforming Phuket's real estate landscape. With a proven track record, strategic partnerships and a vision for sustainable growth, it is set to redefine beachfront living in Thailand and Asia.”

By leveraging its prime location, diverse offerings and unwavering commitment to quality, it continues to attract discerning buyers seeking the ultimate blend of luxury, convenience and community living.


“MontAzure isn't just a location; it's a lifestyle,” Mr Setthaphol affirmed.