While developing one of Phuket’s most significant master-planned communities, the team and investors at MontAzure are keen to integrate with the wider community in Kamala. Earlier this year, Executive Director Setthaphol Boottho launched an initiative to reward local students for their academic prowess with scholarships,while also encouraging them to love and care for their beautiful but fragile home.
MontAzure supports a regular beach cleaning programme which also involves local students and is a member of Kamala Green Club, a non-profit organization dedicated to preserving the island environment. MontAzure also helps fund the salaries of foreign English teachers so that local schools in Kamala have an English language programme and children gain the skills needed to work in the tourism industry which supports the Phuket economy.
MontAzure runs an on-going CSR programme focusing on two key areas: education and the environment.
In April, Khun Setthaphol Boottho, Executive Director of MontAzure offered support in the form of a donation to the Kamala Muslim Foundation to help fund an annual educational camp to help 200 children learn social skills and build the essentials of good citizenship. In addition, MontAzure contribute funds towards scholarship programmes on Phuket. Meanwhile, on the environmental side, MontAzure is leading a project with Kamala Green Club to design, build and install public rubbish bins along the beachfront.Partners include Sangfah Construction & Engineering, MATA, Naxan Lifestyle Products, Resysta Wood and Trim & Sander interiors.The initiative is a pilot project with aims to expand island-wide, supported by scheduled rubbish collection.
As part of its ongoing CSR activities, MontAzure supports a local initiative to build Beach Safety Awareness amongst localchildren and their parents on Phuket.
Organized by the Phuket-Thai Life Saving Association, the programme offers a regular schedule of training days hosted at various beaches around the island. Lifeguards teach the children how to recognize if they or someone else is in danger, and how to help. Basic resuscitation techniques are introduced with CPR training providedusing manikins, and kids also learn skills such as body surfing, sand running and diving for beach flags. The training daysare conducted in Thai and English.
In January, the event took place on Kamala Beach and drew 60 children, which is the maximum number of participants. Twenty of the attending kids were from the local Kamala community and the team from MontAzure volunteered their timeto help with the training sessions and learned a few new skills themselves.